LANGUAGE, IMAGE AND MEDIATION
LANGUAGE, IMAGE AND MEDIATION
This activity aims to:
- introduce relations between words, images and futures
- provide connection between futures design words and related imaging
- open out for image annotation, future mapping and multimodality
- suggest strategies and techniques for shaping futures verbal-visual design
1. CONNECTING FUTURES DESIGN WORDS AND RELATED IMAGING
A range of visual design tools and expressions contribute to FUTURES DESIGN mediations. This is the case for 2D and 3D visualisations.
Ways of designing and communicating design visually may include: sketching, doodling, drawing, diagramming, photographing, mapping, plotting, making collages, visual prototyping, filming, video-editing, compositing, visual manipulation, animation, computer modelling etc.
In this Unit we will focus on 2D still images and ways to look into how and for what reasons different futures designs are realised visually and how these mediations are connected to and linked with ways design futures are voiced, verbally. Visual communication needs to be seen as a key part of materialising futures design, such as in plotting and charting and backcasting activities and consequences and visual elements, and prominent choices in mediating futures scenarios, and characterising personas visually and narratively. Visual ‘rendering’ is also key when working with versions and visions of alternate futures, such as in visual rendering of design fiction environments, settings and environments.
2. RE-VISITING EXHIBITIONS
3. SHAPING VERBAL-VISUAL FUTURES DESIGN
FUTURES DESIGN needs designers to work in ways that shift from conventional ways of working and established disciplinary design practices to shape alternate, emergent and surprising futures by design. A number of questions arise as to how we might conceptualize the worlds we’re working within.
The images we produce do not need to correspond to or represent a photo-realist reality. We need to be mindful that they may be motivating a specific techno-futures view as a given. They may work to highlight differences and divergences from given imagery and known mediations, photographically, diagrammatically and in film, and expectations. What then do these images have to do with time? When are they set? How does the communication of time work through visual means? The visual communication of futures design scenarios and environments or settings may draw together of dismember process or events, or outcome relating to the future or placed in a future time.
4. DIAGRAMS, LANGUAGE AND FUTURES DESIGN MEDIATIONS
A diagram may work as a type of framework that allows you to visualise a futures design as a process, a service, a product, or a result.
Bateman, John, and Janina Wildfeuer. 2014. “A multimodal discourse theory of visual narrative.” Journal of Pragmatics 74: 180-208.
McCulloch, Gretchen. 2019. Because Internet: Understanding the New Rules of Language. New York: Riverhead Books. Kindle.
Peters, Benjamin, ed. 2016. Digital Keywords. A Vocabulary of Information Society and Culture. Princeton: Princeton University Press.
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