LANGUAGE AND METAPHOR (PhD)
LANGUAGE AND METAPHOR (PhD)
This unit aims to:
- clarify a project’s focus in early phase of a PhD project
- position the design project in relation to the future
- explore the use of words in shaping concepts in a PhD thesis
In our everyday and specialist uses of language, as especially in designing, we make constant use of metaphors. In the LEXICON we see metaphors as a language device or (more technically from Rhetoric) it is a ‘figure of speech’.
By this we mean that the word or phrase function as a marker that makes an analogy or links to a likeness to something else. For example, ‘the future is a roller coaster’. The metaphors we choose do also construct and communicate how we conceptualise and convey thoughts and views about the future and for design it matters that we look at this critically.
2. CONTEXTUALISING DESIGN FUTURES LITERACIES
3. LANGUAGE METAPHOR AND STUDYING DESIGN
When we talk about the future, we refer to something that lies ahead of us in time. As designers, we’re invested in affecting, changing and shaping this ‘future’. However, ‘future’ is an ambiguous and intangible concept. Using a metaphor to describe the future allows us to make it tangible, making it interesting for us to experiment and play with it.
4. WORKING WITH THE METAPHOR OF A BALLOON
Looking at ‘balloon’ as a metaphor for futures allows us to play with futures in a very tangible way. In this section, we’ll use this metaphor to articulate your futures positioning or what kind of futures you’re working towards.
5. REFLECTING ON LANGUAGE AND METAPHOR
Download this UNIT in printable format:
Selin, Cynthia, Lucy Kimbell, Rafael Ramirez and Yasser Bhatti. 2015. “Scenarios and design: Scoping the dialogue space.” Futures 74: 4-17.
Snaddon, Bruce, Andrew Morrison, Peter Hemmersam, Andrea Grant Broom, and Ola Erstad.2019. “Investigating design-based learning ecologies.” Artifact 6(1-2): 2.1-2.30.
Stappers, Pieter, and Elisa Giaccardi. 2017. “Research through design.” In The Encyclopedia of Human-Computer Interaction, 2nd edition. Interaction Design Foundation.https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computerinteraction-2nd-ed/research-through-design.
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